The Resource The four P's, Part 1, Product and pricing, a presentation of Films for the Humanities & Sciences ; produced by Lara D. Hopewell ; written by Igor Torgeson ; editor, Reem Mishal ; director: Rob Deege, (videorecording)

The four P's, Part 1, Product and pricing, a presentation of Films for the Humanities & Sciences ; produced by Lara D. Hopewell ; written by Igor Torgeson ; editor, Reem Mishal ; director: Rob Deege, (videorecording)

Label
The four P's, Part 1, Product and pricing
Title
The four P's
Title number
Part 1
Title part
Product and pricing
Statement of responsibility
a presentation of Films for the Humanities & Sciences ; produced by Lara D. Hopewell ; written by Igor Torgeson ; editor, Reem Mishal ; director: Rob Deege
Title variation
  • Marketing : the Standard Deviants core curriculum
  • Product and pricing
Contributor
Subject
Language
eng
Summary
  • This is the fifth program of a six-part series on marketing. Product, price, place, and promotion are the nuts and bolts of the marketing plan, and apply equally to deodorant and action figures. After a quick overview of the Four Pαs, this program focuses on the first two: product and price. In part one, the classification of consumer products is divided up into convenience, shopping, and specialty products, while the product life cycle is tracked from introduction to decline. Part two spotlights pricing strategies2including skim, penetration, competitive, cost-based, and target-profit approaches2and price elasticity
  • Series summary: A persuasive six-part series, adapted from the popular series developed for students to enhance their test-taking skills, combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies
Member of
Cataloging source
NOR
Characteristic
videorecording
PerformerNote
Performers are from the Standard Deviants performing group
Runtime
16
Series statement
Marketing : the Standard Deviants core curriculum ; program 5
Technique
live action
Label
The four P's, Part 1, Product and pricing, a presentation of Films for the Humanities & Sciences ; produced by Lara D. Hopewell ; written by Igor Torgeson ; editor, Reem Mishal ; director: Rob Deege, (videorecording)
Link
http://filmsmedia.vo.llnwd.net/d1/276/764/11787_guide.pdf
Instantiates
Publication
Color
multicolored
Control code
ocm63110950
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (16 min.)
Medium for sound
videodisc
Other physical details
sd., col.
Publisher number
10142
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System details
DVD
Video recording format
laserdisc
Label
The four P's, Part 1, Product and pricing, a presentation of Films for the Humanities & Sciences ; produced by Lara D. Hopewell ; written by Igor Torgeson ; editor, Reem Mishal ; director: Rob Deege, (videorecording)
Link
http://filmsmedia.vo.llnwd.net/d1/276/764/11787_guide.pdf
Publication
Color
multicolored
Control code
ocm63110950
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (16 min.)
Medium for sound
videodisc
Other physical details
sd., col.
Publisher number
10142
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System details
DVD
Video recording format
laserdisc

Library Locations

    • Bristol Community College - Fall RiverBorrow it
      777 Elsbree Street, Fall River, MA, 02720, US
      41.7228 -71.1202
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