The Resource Social marketing and social change : strategies and tools for health, well-being, and the environment, R. Craig Lefebvre, (electronic resource)

Social marketing and social change : strategies and tools for health, well-being, and the environment, R. Craig Lefebvre, (electronic resource)

Label
Social marketing and social change : strategies and tools for health, well-being, and the environment
Title
Social marketing and social change
Title remainder
strategies and tools for health, well-being, and the environment
Statement of responsibility
R. Craig Lefebvre
Creator
Contributor
Subject
Language
eng
Summary
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher
Cataloging source
CaPaEBR
Dewey number
362.1068/8
Illustrations
  • illustrations
  • charts
Index
index present
LC call number
RA410.56
LC item number
.L44 2013eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
Label
Social marketing and social change : strategies and tools for health, well-being, and the environment, R. Craig Lefebvre, (electronic resource)
Link
http://site.ebrary.com/lib/sersd/Doc?id=10648911
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Control code
ebr10648911
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource
Form of item
electronic
Reproduction note
Electronic reproduction.
Specific material designation
remote
Label
Social marketing and social change : strategies and tools for health, well-being, and the environment, R. Craig Lefebvre, (electronic resource)
Link
http://site.ebrary.com/lib/sersd/Doc?id=10648911
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Control code
ebr10648911
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource
Form of item
electronic
Reproduction note
Electronic reproduction.
Specific material designation
remote

Library Locations

    • Southeastern Regional Vo Tech High School Borrow it
      250 Foundry Street, South Easton, MA, 02375, US
      42.008 -71.0822
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