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The Resource Single market Europe : opportunities and challenges for business, [edited by] Spyros G. Makridakis and associates

Single market Europe : opportunities and challenges for business, [edited by] Spyros G. Makridakis and associates

Label
Single market Europe : opportunities and challenges for business
Title
Single market Europe
Title remainder
opportunities and challenges for business
Statement of responsibility
[edited by] Spyros G. Makridakis and associates
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
Dewey number
337.1/42
Illustrations
illustrations
Index
index present
LC call number
HC241.2
LC item number
.M2376 1991
Literary form
non fiction
Nature of contents
bibliography
Series statement
The Jossey-Bass management series
Label
Single market Europe : opportunities and challenges for business, [edited by] Spyros G. Makridakis and associates
Instantiates
Publication
Note
"Published in collaboration with INSEAD, Fontainebleau, France"--T.p. verso
Bibliography note
Includes bibliographical references and index
Contents
  • Evolution of the single market / Spyros G. Makridakis, Michelle Bainbridge -- Competition and competitors : how the European community compares with the United States and Japan / Spyros G. Makridakis -- Politics and economics : prospects for Gorbachev's Common European Market / Jonathan Story -- Pan-European marketing : combining product strength and geographical coverage / Robert Gogel, Jean-Claude Larreche -- New manufacturing strategies : taking advantage of uniform standards and alternative technologies / Arnoud De Meyer -- Aligning strategic demands and corporate capabilities / Yves Doz -- Seizing opportunities : the changing role of strategy in European companies / Dominique Heau -- Managing across cultures and national borders / Andre Laurent -- Identifying management talent for a Pan-European environment / Manfred Kets de Vries, Christine Mead
  • Understanding the European consumer myths and realities / Pierre Valette-Florence -- Appreciating the diversity of the single market community / Michelle Bainbridge, Spyros G. Makridakis -- Forging a financial and monetary union / Charles Wyplosz -- Integrating and legislating rapid changes in the financial services industry / Gabriel Hawawini, Eric J. Rajendra -- The impact of the single market on European business : a case study / Bernard Majani, Danielle Majani -- Future challenges for single market Europe : feedback from business and government leaders / Spyros G. Makridakis
Control code
ocm22892827
Dimensions
24 cm.
Edition
1st ed.
Extent
xxiv, 369 p.
Isbn
9781555423438
Isbn Type
(alk. paper)
Lccn
90024419 //r90
Other physical details
ill.
System control number
  • (Sirsi) o22892827
  • 701090
Label
Single market Europe : opportunities and challenges for business, [edited by] Spyros G. Makridakis and associates
Publication
Note
"Published in collaboration with INSEAD, Fontainebleau, France"--T.p. verso
Bibliography note
Includes bibliographical references and index
Contents
  • Evolution of the single market / Spyros G. Makridakis, Michelle Bainbridge -- Competition and competitors : how the European community compares with the United States and Japan / Spyros G. Makridakis -- Politics and economics : prospects for Gorbachev's Common European Market / Jonathan Story -- Pan-European marketing : combining product strength and geographical coverage / Robert Gogel, Jean-Claude Larreche -- New manufacturing strategies : taking advantage of uniform standards and alternative technologies / Arnoud De Meyer -- Aligning strategic demands and corporate capabilities / Yves Doz -- Seizing opportunities : the changing role of strategy in European companies / Dominique Heau -- Managing across cultures and national borders / Andre Laurent -- Identifying management talent for a Pan-European environment / Manfred Kets de Vries, Christine Mead
  • Understanding the European consumer myths and realities / Pierre Valette-Florence -- Appreciating the diversity of the single market community / Michelle Bainbridge, Spyros G. Makridakis -- Forging a financial and monetary union / Charles Wyplosz -- Integrating and legislating rapid changes in the financial services industry / Gabriel Hawawini, Eric J. Rajendra -- The impact of the single market on European business : a case study / Bernard Majani, Danielle Majani -- Future challenges for single market Europe : feedback from business and government leaders / Spyros G. Makridakis
Control code
ocm22892827
Dimensions
24 cm.
Edition
1st ed.
Extent
xxiv, 369 p.
Isbn
9781555423438
Isbn Type
(alk. paper)
Lccn
90024419 //r90
Other physical details
ill.
System control number
  • (Sirsi) o22892827
  • 701090

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